Retail in transition “From blue coat to influencer!”
A look at the specialised trade in 2025
Speciality retail in 2025 is at a turning point. Today’s customers come to the shop with prior knowledge, price comparisons and clear expectations. But they will only buy if the impulse is right.
Expertise remains important. But it’s no longer enough.
Emotion, digital visibility and target group-orientated content are needed. Also from manufacturers.
Traditional sales are changing. The roles between industry and retail are becoming blurred. Brick-and-mortar retail needs to regain its appeal.
We at mamutec AG have analysed this change from our perspective in a specialist article published in the current issue of ‘perspective’ magazine.
Our aim: no patent remedies, but food for thought.
Those who deal honestly with change will remain relevant in the long term.
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